The Haws
Brand Identity
The Haws is a California-bred loungewear brand. I created a cozy apparel brand that is nostalgic and takes me back to summer vacation. Check out my TikToks to see the full design process from brief to final branding.
Logo Design & Branding
The logo has a hand-drawn look to match the casual, laid-back style of clothing and how the customers feel when they wear The Haws clothing and merchandise. I chose pastel colors to emphasize this feeling of comfort as well as the beach and the summertime. The palm tree is the brandmark and the pattern is seen in many elements of the branding.
Primary Logo
Full Branding
Logo color variations as well as alternate logos, logo marks and brand pattern.
Clothing & Merchandise
Below is a swing tag design for clothing, and a mocked-up The Haws baseball cap, tote bag, t-shirt, sweatpants, and sweatshirt tag. The Haws clothing and merchandise are comfortable and timeless.
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