Juice Shop Smoothies

Juice Shop Smoothies is a locally owned and operated smoothie shop in North Carolina. Originally a web design project, I felt the logo and branding also needed a refresh. I developed a new playful and fun brand identity and redesigned their web and mobile sites to reflect this.

Branding | Web Design

Logo Before & After

I developed a typographic-based logo, utilizing negative space to create the edges of the smoothie cup.

Brand Colors

Secondary Logos

Web & Mobile Site Design

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