Munch Eatery
Full Brand Identity + Social Media Templates
Munch Eatery is a restaurant located in Ansonia Ct, with a cafe, deli, and bakery. They serve baked goods from scratch, hand crafted coffee, and unique homemade foods for breakfast and lunch. The eatery is family-owned and focused on delivering quality food with quality ingredients.
Munch is a place where you can truly feel like you are in the warm company of family. We worked closely with the owner and head baker to establish branding that delivered this message and designed social media posts and icons to help reflect this.
Services
Logo design variations + color palette
Branding icons
Stickers
Brand Style Guide
Social Media Templates
Brand Attributes
Community & Family
Quality Ingredients
Down-to-earth
Reliable
Creativity & Innovation
Indulge Responsibly
Moodboard + Color Palette
Before designing anything, we met with our client and discussed her goals for Munch, brand values, and attributes that she wanted to be reflected in her branding. Next, we identified keywords that stuck out to us and created various mood boards to get a sense of the style she preferred. This was the final mood board and color palette.
Logo Design
The logotype is taken from the owner’s mom’s own handwriting. This is meant to emphasize how the brand is family-owned and operated. We chose green as the primary color to give the branding a fresh, homemade feel. We added crumbs as an element to give the branding a little bit more of a playful touch.
Brand Icons + Stickers
I came up with a couple of stickers as well as brand icons to be used in the restaurant as marketing collateral (stickers on boxes, icons on the menus, etc.) The icons are a muffin with the Munch branding, as well as a fork with a leaf to emphasize how Munch is dedicated to serving food with quality ingredients.
Social Media Post Templates
“When opening a restaurant for the first time, there are no shortage of stressful and time consuming tasks to juggle, and figuring out what you want your brand to stand for and how it should look can be daunting. The key is finding a partner who not only understands your vision but also has the creative prowess to bring it to life. Samantha proved to have exactly that as she designed Munch Eatery's captivating branding, demonstrating her combination of talent, dedication, and passion.”
Mike • Munch Eatery
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