Summerfield Social Club
Brand Design for Golf Club
A client came to me to create a home base bar for young (22-45 year old) cool/hip/modern golfers.
The branding I created was for the initial investor deck for the club side of the brand. Other parts of the brands would include golf tournaments, meet-ups, and clothing/accessories.
The goal was to craft a brand identity that blends the elegance of golf with a modern, sophisticated aesthetic. The logo suite and color palette captures the essence of golf in a simple and stylish way.
Services
Logo suite + color palette
Brand icon
Brand mood board
Merchandise Concepts
Brand Guide Book
Brand Keywords
Retro
Nostalgic
Sophisticated
Simple
High-end
Brand Design Process
The client came to me with 3 different directions he wanted to go in for the branding. Here were the original logo concepts. The client moved forward with Direction 3.
Moodboard
Logo Suite
I simplified the primary logo from Direction 3 with a more simple serif text and sans serif text for the subhead.
The logo hints at the game of golf through its clean, straightforward design. With clean lines and balanced shapes, the logo is easy to remember and looks exclusive and sophisticated. Its simplicity makes it strong and timeless, appealing to both experienced golfers and newcomers.
The Summerfield Social Club logos are marks that members can proudly display, showing their connection to a community that loves both golf and a refined lifestyle.
Primary Logo
Alternate Logos + Merchandise Concepts
“All and all I’m happy with my experience! Samantha’s branding and delivery was super clean and professional.”
Alex • Summerfield Social Club
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